what you will find here is a
glimpse of our daily life,
discussions and point of view
as related to our industry.
“let us leave beauty
to those with
no imagination”
NEW YORK, Monday, Sep 24, 2018
excited to share the latest design work for our friends and collaborators in crime. out of the ordinary for sure. a playful and rather different approach to web-design in this overly teched-out world. retro-future meets prankster-in-chief. what ever you do don’t let the website sit there all alone or there will be consequences. lots of fun designing it and very excited to see the finished piece launch after the conclusion of programing.
moncler’s collaboration with british designer craig green, out in stores next week, has already made a huge impact on moncler’s perception. putting it up there as a serious player amongst the design greats. the collection is artful, bold, and yes impracticable. the value of this collab is not to be measured on the actual items sold but what it has done for the brand in its totality. while limited items from collection will be sought after the real value will come from the halo effect this has brought to moncler across all its lines. well done.
we’re really excited to share our latest work for kastel. the relaunched multi platform e-commerce site designed by ceft and company melds california vibes with scandinavian design for their online customers.
sample number 3 – super excited about our sneaker collaboration rolling out for the holidays. this baby is not cutting any corners, so start saving up boys and girls. streamlined silhouette with a little surprise made especially for that new york corner stoop. limited production of about 500 in each color. stay tuned more to come.
it’s a gold rush out there, but with very little gold. yes, granted we do live in a time where truths matter little and brand integrity has taken a back seat. where the same plastic faces appear to endorse horribly unwanted mass brands as well as the top luxury brands, where brand character and brand distinction has become a great fog. but as long as consumers are responding why should we care? well, as everything does, they will change too, what we should care about is… read more
recent updates from ceft and company
what goes on behind the scenes with ceft and company
our opinions on what’s good in the creative industry
bits and pieces of what keeps us up all night, every night
our opinions on what’s bad in the creative industry
off the record chats about the industry with friends we love to work with
things we like
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