what you will find here is a
glimpse of our daily life,
discussions and point of view
as related to our industry.
“let us leave beauty
to those with
no imagination”
NEW YORK, Monday, Apr 12, 2021
covid days require covid restrictions. so when the going gets tough, we end up outside shooting on the rooftops! spring/summer 2021 never felt this windy and cold. major praise to our team and talent for withstanding the “natural elements” of a new york december.
a series of 26 five-seconds short film clips filmed in just one day and created specifically for social media, to intrigue, entice, and encourage sharing. original music by alto sound waves. keep an eye out we promise you will not be disappointed.
as a two time “monaco world luxury award” winner ceft and company is proud to be represented on the other side of the table, for a second round… co founder and cco of ceft and company ucef hanjani will be on the panel of distinguished judges along with; davide boscacci – publicis (italy), rob wetton – saatchi and saatchi (switzerland) and robin derrick – spring (london) at the world luxury awards in monaco. results will be announced on november 18. good luck to all and you can submit future entries at monaco world luxury awards website here.
“cheap & chic”. we always loved moschino (the fashion retailers) tagline which they unfortunately discarded. it said it all, with out apology, and with resilience. the ordinary skincare is an evolution of just that… nothing to hide, and no need to boast… but unfortunately for moschino that was not the market at large. everything was (and perhaps still is) gold, everything was “more”, everything was not what it appeared to be, it was (and perhaps still is) all rather fake… or is it?
there had to be a pendulum swing, and its come to us from our good old neighbors… $8 to $15 USD per sku, organic, fully disclosed ingredients, no pretense and made not in china or bangladesh, but in canada… we are very happy to welcome them, and well done guys. our only criticism is that they offer you a plastic carry bag on check out. how about a cotton hobo bag with the words “yes, i am ordinary” to spread the word, make people think and put a stake in the ground? god speed people…
wardements pop-up shop at V magazine presented by inez and vinoodh during new york fashion week. along with our collateral collaboration with designer ward stegerhoek we created the ward V-3d beanie exclusively for the event as a giveaway, see more of our work with wardements by clicking the the view finished work link below…
recent updates from ceft and company
what goes on behind the scenes with ceft and company
our opinions on what’s good in the creative industry
bits and pieces of what keeps us up all night, every night
our opinions on what’s bad in the creative industry
off the record chats about the industry with friends we love to work with
things we like
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