“cheap & chic”. we always loved moschino (the fashion retailers) tagline which they unfortunately discarded. it said it all, with out apology, and with resilience. the ordinary skincare is an evolution of just that… nothing to hide, and no need to boast… but unfortunately for moschino that was not the market at large. everything was (and perhaps still is) gold, everything was “more”, everything was not what it appeared to be, it was (and perhaps still is) all rather fake… or is it?
there had to be a pendulum swing, and its come to us from our good old neighbors… $8 to $15 USD per sku, organic, fully disclosed ingredients, no pretense and made not in china or bangladesh, but in canada… we are very happy to welcome them, and well done guys. our only criticism is that they offer you a plastic carry bag on check out. how about a cotton hobo bag with the words “yes, i am ordinary” to spread the word, make people think and put a stake in the ground? god speed people…
wardements pop-up shop at V magazine presented by inez and vinoodh during new york fashion week. along with our collateral collaboration with designer ward stegerhoek we created the ward V-3d beanie exclusively for the event as a giveaway, see more of our work with wardements by clicking the the view finished work link below…
as a two time “monaco world luxury award” winner ceft and company is proud to be represented on the other side of the table, on this round… co founder and cco ucef hanjani will be on the panel of distinguished judges along with; fred and farid, publicis, saatchi and saatchi and spring ECD robin derrick at the 2018 monaco world luxury awards in monte carlo. calling all creatives. you can submit your work on the monaco world luxury awards website here.
excited to share the latest design work for our friends and collaborators in crime. out of the ordinary for sure. a playful and rather different approach to web-design in this overly teched-out world. retro-future meets prankster-in-chief. what ever you do don’t let the website sit there all alone or there will be consequences. lots of fun designing it and very excited to see the finished piece launch after the conclusion of programing.
moncler’s collaboration with british designer craig green, out in stores next week, has already made a huge impact on moncler’s perception. putting it up there as a serious player amongst the design greats. the collection is artful, bold, and yes impracticable. the value of this collab is not to be measured on the actual items sold but what it has done for the brand in its totality. while limited items from collection will be sought after the real value will come from the halo effect this has brought to moncler across all its lines. well done.
