Archive: September 2013

OUR WORK: NARS SOCIAL MEDIA CONTEST

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nars cosmetics approached ceft and company with its desire to broaden its audience and create a presence in the social media world. the result: a website, which contains 12 step-by-step tutorials adapted from the pages of the book, “makeup your mind: express yourself”, by francois nars. the project marks the shiseido-owned company’s largest digital initiative to date.

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THE BAD: JONY IVES ON DESIGN WITHOUT FUNCTION

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for years, apple has been a keyword in our offices when it comes to UI discussions. then steve left us, and in our grief, we were told that “apple was bigger than one man”. unfortunately, it wasn’t and isn’t for that matter; people are what companies are made of, and against the wishes of all CEOs around the globe, not all people are replaceable. we could say a lot about the inconsistencies in apple’s latest software version ios7, we deal with code and we know time and testing is what’s needed. read more

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