what you will find here is a
glimpse of our daily life,
discussions and point of view
as related to our industry.
“let us leave beauty
to those with
no imagination”
NEW YORK, Tuesday, Mar 2, 2021
for their “be free” campaign, nike engaged ceft and company and veteran french art photographer denis darzacq to create a series of magical and enigmatic images. the idea for the concept sparked from the apparel and the amazing technologies incorporated in the designs. read more
we are all very excited to see the end result of our collective efforts with such a great team. here we are on set with director ellen von unwerth and model coco rocha for our white house black market television commercial.
uncharacteristically, marc jacobs “went with the pack” and nabbed pop star miley cyrus for his latest campaign. juergen teller supposedly and understandably refused to shoot miley, so instead david sims took hold of it. maybe it’s us, but it doesn’t quite jive with marc’s easy demeanor. perhaps, we should all stick to what we know.
photographer max farago was commissioned for this shoot consisting of models hannah holman and yuri pleskun for an etiquette book coming out. keep an eye out for some “schooling” at the london olympics.
ceft and company is pleased to announce the launch of the DL fit mobile app from renowned fitness expert and trainer to the stars, daniel loigerot. loigerot is the founder of DL fit pilates and wellness studio in NYC, and has trained numerous celebrities, including naomi watts, liev schreiber, scarlett johansson, edward norton and keith richards. read more
recent updates from ceft and company
what goes on behind the scenes with ceft and company
our opinions on what’s good in the creative industry
bits and pieces of what keeps us up all night, every night
our opinions on what’s bad in the creative industry
off the record chats about the industry with friends we love to work with
things we like
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