Archive: December 2013

BACKSTAGE: WITH COCO ROCHA FOR THE THIRD ACT OF WHBM: THE HEART OF WORKWEAR

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directed by ellen von unwerth and created by ceft and company, model coco rocha charms us once again in “the heart of workwear”. in the spot, she’s showing off a new set of moves while dancing the day away between her preoccupied coworkers. the spot bookends the series of the “workkit” commercials, beginning with “a musical odyssey” and followed by “alter ego“, with a message that suggests: workwear can be dull but it doesn’t have to be.

“in our spot we wanted coco rocha to bring a sense of vibrance and freshness to her otherwise static, robotic work environment, and she did that in folds…” – ucef hanjani, creative dir. ceft and company.

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OUR WORK: NIKE OLYMPICS WORK RECEIVES NOD FROM MONACO

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ceft and company receives yet another nod from the monaco world luxury award, this time for our work on the nike london olympics etiquette book. the monaco luxury award is the only global creative competition honoring creative excellence in luxury communication. awards aside, here is how the press felt about our work:

“the book…is one of the more impressive bits of printed paraphernalia to have come out of all things olympics-related…” –style bubble

“this is a beautiful 1950s-inspired etiquette book.” –creativity online read more

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