Archive: February 2014

INSPIRATIONS: PLEASE STOP DESIGNING!

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we often talk about design and how much we detest it. after all, we are designers! all jokes aside, we do hate what design has become: a mixture of complacency and mindless interior over-decoration. this dylan bailey poster gets it right, effortlessly. we wish we had done this, tenfold! bravo to the un-designers out there!

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OUR WORK: MOBILE APP DESIGN AND DEVELOPMENT FOR DANIEL LOIGEROT

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ceft and company is pleased to announce the launch of the DL fit mobile app from renowned fitness expert and trainer to the stars, daniel loigerot. loigerot is not only the owner of DL fit pilates and wellness studio in NYC, he has trained many celebrities including naomi watts, liev schreiber, scarlett johansson, edward norton and keith richards. we are proud to have designed and engaged in the UI development of the app, now available in the itunes app store.

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BACKSTAGE: WITH PHOTOGRAPHERS SANTIAGO AND MAURICIO FOR NIKE

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the talented photography duo backstage with ceft and company, mixing up the potion that resulted in magical visuals that came to life in our nike app. a beautiful endeavor with some of the industry’s finest; styled by V magazine’s belgian-born stylist tom van dorpe and olympic medalists allyson felix, alex morgan, paola espinosa and kira dikhtyar.

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