net-a-porter completely changed the way we shop for fashion, and now they are going to change the way we look at beauty with their new campaign: net-a-porter, “turning beauty on its head”.
for net-a-porter’s 1 year anniversary event ceft and company strategized, designed and produced the event in new york. to spread the word, the agency devised an upside down photo-op room that spread across social media and reached 13 million impressions in just 3 days. the 2 day invite-only event was attended by editors of vogue(sarah browne), teen vogue (elaine welteroth), w magazine (katie jayne becker), nylon (katie dickens), instyle (kahlana barfield) and their peers. check out the massive reach at #NETabeauty.
better late than never… we finally snapped a photo of our lovely design for nylon magazine’s limited-edition issue featuring actress olivia wilde photographed by marvin jarrett.
collaborating on a special edition, we are delighted to present the first flammable piece by ceft and company… the ceft+le labo candle. hand-poured, hand-dipped and craving to be burned.
we are really excited to share our latest work on charlie for revlon. the newly redesigned eau de toilette and body fragrances will be introduced into the UK market in spring of 2014, and hopefully followed by international roll-out in the near future. you can see the full work on our official website. there is a lot more to this relaunch, so keep an eye out for it.
we are excited to be collaborating with the company that turned fashion on its head. what could net-a-porter do for beauty? stay tuned for more to come.