Archive: March 2014

BACKSTAGE: AT THE NET-A-PORTER BEAUTY EVENT

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net-a-porter completely changed the way we shop for fashion, and now they are going to change the way we look at beauty with their new campaign: net-a-porter, “turning beauty on its head”.

for net-a-porter’s 1 year anniversary event ceft and company strategized, designed and produced the event in new york. to spread the word, the agency devised an upside down photo-op room that spread across social media and reached 13 million impressions in just 3 days. the 2 day invite-only event was attended by editors of vogue(sarah browne), teen vogue (elaine welteroth), w magazine (katie jayne becker), nylon (katie dickens), instyle (kahlana barfield) and their peers. check out the massive reach at #NETabeauty.

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OUR WORK: CHARLIE, THE LEGENDARY REVLON BRAND IS BACK…

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we are really excited to share our latest work on charlie for revlon. the newly redesigned eau de toilette and body fragrances will be introduced into the UK market in spring of 2014, and hopefully followed by international roll-out in the near future. you can see the full work on our official website. there is a lot more to this relaunch, so keep an eye out for it.

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