what do think of design as it is portrayed today?
i think the true definition of design has been lost to a great extent. design today is assigned to so many practices. first off, the word “design” should differ from the word “decoration,” and “design” does not equal “art”. they are three distinct words and should represent three different disciplines, but unfortunately read more
behind the scenes with bekah jenkins and swiss soccer star lukas sindicic for the creation of a magical film for nike by ceft and company. you will not believe your eyes when you see the finished piece… directed by sorcerers of the elements, santiago and mauricio. we will be sharing the finished piece upon launch in december.
during the SS2015 shows in new york, lexus did something quite interesting on a marketing level. as you may know, as its main sponsor, mercedes practically owns the new york fashion week. so what could lexus do to counter their rival’s efforts? their answer was to sponsor gareth pugh, the talented british designer who actually does not show in ny, but rather in london’s fashion week, and bring him to new york to give fashion week a taste of creativity. we were invited and were delighted to see such a spark of genius that only a sponsorship like this could afford. the show was less about his line and more about a feel and direction resulting in a presentation that was abstract and full of delight. well done lexus.