great ideas don’t have to be expensive, they just have to be… this one is smart, appropriate, and simply brilliant. we love this social media content campaign by paris based librairie mollat for their instagram channel. the staff members simply picks a book out, strike a pose to make the photo, and off it goes onto their instagram feed on a daily basis. it sells books, but it also sells the kooky attitude of the brand. well done chaps.
flip through the 250 pages of the annual titled “behind collections” to find some of ceft and company’s work for supreme and nike with stylist tom van dorpe (MAO), zara zachrisson (CLM) amongst other lovely work from fashion elites; dries van noten, ann demeulemeester, hermés, maison martin margiela, issey miyake, and acne studio.
with past collaborations with some of the worlds most prestigious jewelry and watch brands like bulgari, rolex, and ralph lauren time pieces not to mention boutique creators like house of waris, we are excited to be adding yet another gem to our collection… do stay tuned.