a sneak peak into the inner workings of our latest advertising campaign; “the art of fun” for donald pliner by ceft and company new york. the playful persona of the brand led to the creation of this art inspired campaign, drawing references from the surrealist art of rene magritte. a campaign consisting of a total of 20 unique images captured over several days at milk studios new york. keep an eye out for the finished work to be posted on our main website.
Archive: September 2016
we are proud to have been involved in such a marvelous production… here is just a short list of the many awards received by the amazing team behind radio dreams’ feature film. it was our pleasure to work on the poster and identity elements with such a talented group. we congratulate them on their efforts. to see the finished work please click on the link below.
nike root-wristband product and packaging design for nike by ceft and company.
in developing your next product or packaging design project, always remember the three rules of the trade when it comes to premium and luxury products. lets start with 1- clarity and simplicity 2- materials and finishing processes, and finally 3- the user experience. some times our work is so simple that we are asked by our clients if we could “design it a bit more.” that of course we can do, but the important point is that “design should not end with the designer.” mindful design continues to production and printing of the final container; how it feels to the touch of the consumer, how it is interacted with and how it opens, and finally how the product sits and displays within it. our ultimate goal is the total end-user experience, and not the two dimensional designs presented on a page.