Archive: May 2018

the bad: fake followers, paid content pandering and how to navigate them all…

it’s a gold rush out there, but with very little gold. yes, granted we do live in a time where truths matter little and brand integrity has taken a back seat. where the same plastic faces appear to endorse horribly unwanted mass brands as well as the top luxury brands, where brand character and brand distinction has become a great fog. but as long as consumers are responding why should we care? well, as everything does, they will change too, what we should care about is… read more

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