Archive: May 2018

BULLETIN: trailer for the restored transfer of ‘the hero’s end’ an early short film by ucef hanjani

connect with us on instagram to be updated on the preview dates for this short film to be shown in manhattan this coming summer. the film was produced under ceft films prior to ceft and company even existing as a company. perhaps the dream was always there? this was a personal undertaking funded by hanjani’s very first commercial projects, “i suppose i was insuring that the money i had made, was spent somewhere worthy, and not on drinks and clothing alone…” hanjani recalls.

excerpts from – over-sensitivity : “…films can deploy a diegetic time that is shorter than the one to be expected… meetings that are supposed to take place at a specific future date (but) take place on-time later in the film as they did in robbe-grillet’s ‘last year at marienbaud”. but films… read more

Comments

the bad: fake followers, paid content pandering and legal theories of fraud…

it’s a gold rush out there, but with very little gold. yes, granted we do live in a time where truths matter little and brand integrity has taken a back seat. where the same plastic faces appear to endorse horribly unwanted mass brands as well as the top luxury brands, where brand character and brand distinction has become a great fog. but as long as consumers are responding why should we care? well, as everything does, they will change too, what we should care about is… read more

Comments

bulletin: our beanie for wardements is getting some cali love

just spotted, brandon thomas lee (motley crue rocker tommy lee and pamela anderson’s son) wearing our latest wardements and ceft and company collaboration beanie. the limited edition v-3d beanie was released during the wardements + v magazine + inez & vinoodh pop up event for new york fashion week.

Comments