BACKSTAGE: AT THE NET-A-PORTER BEAUTY EVENT

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net-a-porter completely changed the way we shop for fashion, and now they are going to change the way we look at beauty with their new campaign: net-a-porter, “turning beauty on its head”.

for net-a-porter’s 1 year anniversary event ceft and company strategized, designed and produced the event in new york. to spread the word, the agency devised an upside down photo-op room that spread across social media and reached 13 million impressions in just 3 days. the 2 day invite-only event was attended by editors of vogue(sarah browne), teen vogue (elaine welteroth), w magazine (katie jayne becker), nylon (katie dickens), instyle (kahlana barfield) and their peers. check out the massive reach at #NETabeauty.

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