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BACKSTAGE: “THE ART OF FUN” CAMPAIGN IN TIME FOR RESORT SEASON

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focusing primarily on the whimsical side of the brand, this season certainly kept the “fun” alive. here is a peek into the process of bringing “the art of fun” to life. influenced by the tropical patterns incorporated into the SS collection, the context was set for the characters to develop. a beach side bungalow, covered with martinique wallpaper… a lush green garden, with room to lounge… all beautifully built within four-white-walls!

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BACKSTAGE: THE LAST LOFT PARTY

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we ended the year right on the right note. the ceft crew, past and present, filled “the chelsea loft” for one last hurrah. with DJ master bruce’s latest mix, the night was filled with drinks, dancing and good vibes. thanks to everyone who made it out that night.

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BACKSTAGE: “THE ART OF FUN” CAMPAIGN CONTINUES WITH ROUND TWO

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a behind the scenes look with ceft and company’s latest installment for “the art of fun” campaign, created for donald pliner. photographed at spring studios, the series of images is a continuation of the original campaign that shed light on the brands playful DNA. this new campaign, focuses heavily on the artful side of the brand. 30 images incorporate their latest designs into the world of art. lookout for the complete campaign, to be released on our official site soon-ish.

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