we love the amazingly immaculate reproduction of the NASA graphics standards manual by richard danne and bruce blackburn, reprinted through crowdfunding via kickstarter. this was the brain child of by jesse reed and hamish smyth who took the task and secure enough interest to produce this iconic design piece. thank you guys for our copy and congrats on this beautiful work. the book features color reproductions of the original NASA 35mm slide presentation, and scans of the ‘managers guide’, a follow up booklet, distributed by NASA. a wonderfully historic reference for any design studio. you can source your very own copy at this link here.
at ceft and company, along with our clients, we are constantly engaged in developing innovative ideas that break the conventions of standard marketing. be it our social media event for net-a-porter, our direct marketing efforts for white house black market, or all our press generation efforts for nike. our approach has always been to assess the end goals, and challenge the conventional means of getting there. here’s why brands… read more
the ever-present seascapes continue to inspire us into the deep end. hermes collaborated with sugimoto in the creation of a series of limited edition scarves bearing his color polaroids. above, the lake superior stands still for all eternity. the central theme of sugimoto’s work, capturing time, provides the defining principle of his ongoing series, including “dioramas” (1976–), “theaters” (1978–), and “seascapes” (1980–). we are big fans.
the ghost of charlie, revlon’s iconic historic brand, is alive and well in this beautiful fragrance advert for chloé. we love this uber-chic image by multi-talented duo inez van iamsweerde and vinoodh matadin, featuring model raquel zimmermann. sometimes what you have in front of you is not as apparent as it is to others miles away. this was a lost opportunity for charlie who abandoned their brand back in the 80’s. we hope to change that alongside them in the near future.
we often talk about design and how much we detest it. after all, we are designers! all jokes aside, we do hate what design has become: a mixture of complacency and mindless interior over-decoration. this dylan bailey poster gets it right, effortlessly. we wish we had done this, tenfold! bravo to the un-designers out there!