OUR WORK

OUR WORK: CEFT AND COMPANY + SELIMA OPTIQUE EYEWEAR COLLAB

a sneak-peak of our latest endeavor, a collaboration with the ever-chic selima optique on a series of glasses based on our favorite vintage ‘diplomat collection’. the above handmade S+CC1 features a thick black frame with just the right facets. hand-crafted in 200 limited editions available in black tortoise as well as horn. for inquiries please email us here. more details coming soon.

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OUR WORK: New York Fashion Week SS18 show package

rush! rush! rush! the fashion clock never stops. our SS18 show package for one management. take a look at the detail and care put into the production of this necessary yet disposable, and possibly unimportant piece of collateral. well, we hope someone out there will appreciate it! see link below…

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OUR WORK: ART OF FUN CAMPAIGN INSTAGRAM VISUAL TAKEOVER

at ceft and company we acknowledge the importance of utilizing all facets of modern day marketing. social media has opened new doors of communication in the world of branding. with a focus to expand beyond displaying brand product, we ran a month long instagram campaign for donald pliner footwear. our visual takeover enlightened the audience to the true playful and artful nature of the brand, while simultaneously giving the client the tools necessary to continue to employ successful instagram branding.

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our work: joto sake packaging

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renders of joto sake cube… ceft and company has created a new on-premise packaging design concept for joto sake. the packaging design takes its inspiration from japanese manga and anime culture and is intended to introduce a younger audience to the world of sake. see the finished work by visiting the link below.

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Our work: packaging design

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nike root-wristband product and packaging design for nike by ceft and company.

in developing your next product or packaging design project, always remember the three rules of the trade when it comes to premium and luxury products. lets start with 1- clarity and simplicity 2- materials and finishing processes, and finally 3- the user experience. some times our work is so simple that we are asked by our clients if we could “design it a bit more.” that of course we can do, but the important point is that “design should not end with the designer.” mindful design continues to production and printing of the final container; how it feels to the touch of the consumer, how it is interacted with and how it opens, and finally how the product sits and displays within it. our ultimate goal is the total end-user experience, and not the two dimensional designs presented on a page.

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