THE GOOD

the good: social media is a miserable bore, unless of course it’s done well…

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great ideas don’t have to be expensive, they just have to be… this one is smart, appropriate, and simply brilliant. we love this social media content campaign by paris based librairie mollat for their instagram channel. the staff members simply picks a book out,  strike a pose to make the photo, and off it goes onto their instagram feed on a daily basis. it sells books, but it also sells the kooky attitude of the brand. well done chaps.

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the good: walk a day in our shoes – this is why we don’t pitch creative work…

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you should try that some time… as a principle, our agency generally refrains from involvement in pitches. this is not because we are special, but rather because creating custom-tailored work – as we do for each and every client – is much, much more involved than the one-size-fits-all advertising solution widely offered by traditional agencies. this funny clip, turns the tables of our silly industries “peculiar pitch complacency” (now that’s a mouth-full) to shed some light on this lovely tradition…  it’s worth a watch, whether you’re on the inside, or the outside. gratitude and much credit goes to zulu alpha kilo for creating this enlightening clip. good work.

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the good: lexus, gareth pugh immersive fashion week ny show

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during the SS2015 shows in new york, lexus did something quite interesting on a marketing level. as you may know, as its main sponsor, mercedes practically owns the new york fashion week. so what could lexus do to counter their rival’s efforts? their answer was to sponsor gareth pugh, the talented british designer who actually does not show in ny, but rather in london’s fashion week, and bring him to new york to give fashion week a taste of creativity. we were invited and were delighted to see such a spark of genius that only a sponsorship like this could afford. the show was less about his line and more about a feel and direction resulting in a presentation that was abstract and full of delight. well done lexus.

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THE GOOD: BERLUTI, LUXURY AT ITS BEST

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since 1895, berluti has been handcrafting some of the world’s finest menswear; from shoes, boots and hand-tooled bags to bespoke tailoring that fulfill the definition of true luxury. we were honored to attend the launch of their madison avenue store just before new york fashion week, and it was quite clear that the energy put behind this legendary brand was here to stay. read more

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THE GOOD: MONCLER CHANNELS DAFT PUNK IN THEIR WINDOW DISPLAYS

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moncler’s visual team consistently creates great, dramatic yet simple window displays internationally. we dig this retro-future-meets-daft punk style window here in new york city. the juxtaposition of light and shadow leaves nothing more to be desired except the dress; it’s a totally illuminated steampunk dream.

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