BACKSTAGE: WITH COCO ROCHA FOR THE THIRD ACT OF WHBM: THE HEART OF WORKWEAR
directed by ellen von unwerth and created by ceft and company, model coco rocha charms us once again in “the heart of workwear”. in the spot, she’s showing off a new set of moves while dancing the day away between her preoccupied coworkers. the spot bookends the series of the “workkit” commercials, beginning with “a musical odyssey” and followed by “alter ego“, with a message that suggests: workwear can be dull but it doesn’t have to be.
“in our spot we wanted coco rocha to bring a sense of vibrance and freshness to her otherwise static, robotic work environment, and she did that in folds…” – ucef hanjani, creative dir. ceft and company.