BACKSTAGE: CEFT AND COMPANY AND NIKE ON SET WITH PHOTOGRAPHER TERRY RICHARDSON

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this series was the first set of nike sponsored shoots with photographer terry richardson. the effort was targeted specifically towards opinion leaders and the fashion elite; those who appreciate innovative designs that first and foremost are functional, but also happen to be current and chic. the focus was to create visuals that were appropriate for the market, yet filled with the energy that embodies the nike brand.

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