BACKSTAGE: “the art of fun” campaign photoshoot
a sneak peak into the inner workings of our latest advertising campaign; “the art of fun” for donald pliner by ceft and company new york. the playful persona of the brand led to the creation of this art inspired campaign, drawing references from the surrealist art of rene magritte. a campaign consisting of a total of 20 unique images captured over several days at milk studios new york. keep an eye out for the finished work to be posted on our main website.