THE BAD: JONY IVES ON DESIGN WITHOUT FUNCTION

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for years, apple has been a keyword in our offices when it comes to UI discussions. then steve left us, and in our grief, we were told that “apple was bigger than one man”. unfortunately, it wasn’t and isn’t for that matter; people are what companies are made of, and against the wishes of all CEOs around the globe, not all people are replaceable. we could say a lot about the inconsistencies in apple’s latest software version ios7, we deal with code and we know time and testing is what’s needed. the problems are bigger, however, and not only are innovations proving to be hard to come by after steve, keeping what was working is apparently even harder. useless design and aesthetic choices were made at the whim of mr. ives that infuriated people around the world. we said change is good, but not change for change’s sake. the big apple was apparently not big enough, and no company is ever bigger than its people… let’s all remember that.

 

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