OUR WORK: LE CABINET DE CURIOSITÉS, CHAMPAGNE KRUG ADVERTISING CAMPAIGN FOR LVMH
the ultimate celebrity campaign is one that’s about the work and achievements that made the person a celebrity, not the facades or the physical self. for such a campaign to work, you’d have to dig deep to find the real innovators and true stars. ceft and company hand-picked and created this auto-portraiture campaign that gives the viewer a glimpse into the inner workings of geniuses such as director david lynch, editor graydon carter, astronaut buzz aldrin, architect jean nouvel, and actress anjelica huston. this is still one of our favorite campaigns to date.