OUR WORK: NIKE OLYMPICS WORK RECEIVES NOD FROM MONACO

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ceft and company receives yet another nod from the monaco world luxury award, this time for our work on the nike london olympics etiquette book. the monaco luxury award is the only global creative competition honoring creative excellence in luxury communication. awards aside, here is how the press felt about our work:

“the book…is one of the more impressive bits of printed paraphernalia to have come out of all things olympics-related…” –style bubble

“this is a beautiful 1950s-inspired etiquette book.” –creativity online

“the end result is both an artful artifact and a subtle piece of marketing.” –psfk

“they’ve come up with an angle that isn’t worked often.” –just luxe

“instead of teaching how to walk with a book on your head, it offers playful (albeit a tad mocking) lessons on knotting the shoelaces on your nike trainer.” –just luxe

“i couldn’t resist the way nike has referenced an old-fashioned etiquette book in this hardback bound lookbook showcasing their designs for the USA team’s medal stand looks.” –style bubble

“the book offers…etiquette along with detailed fashion advice which suggests a subtle way, the art of marketing.” –the luxury hub

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