the bad: fake followers, paid content pandering and how to navigate them all…

it’s a gold rush out there, but with very little gold. yes, granted we do live in a time where truths matter little and brand integrity has taken a back seat. where the same plastic faces appear to endorse horribly unwanted mass brands as well as the top luxury brands, where brand character and brand distinction has become a great fog. but as long as consumers are responding why should we care? well, as everything does, they will change too, what we should care about is… read more

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BACKSTAGE: “THE ART OF FUN” CAMPAIGN IN TIME FOR RESORT SEASON

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focusing primarily on the whimsical side of the brand, this season certainly kept the “fun” alive. here is a peek into the process of bringing “the art of fun” to life. influenced by the tropical patterns incorporated into the SS collection, the context was set for the characters to develop. a beach side bungalow, covered with martinique wallpaper… a lush green garden, with room to lounge… all beautifully built within four-white-walls!

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OUR WORK: WARDEMENTS SS18 FASHION LOOKBOOK

ceft and company is super psyched to share a sneak-peak of our latest venture for famed hair stylist and co-founder of bumble and bumble ward stegerhoek. the fashion lookbook infuses his popular humor into each piece of the wardements ss18 collection. stay tuned for the full portfolio release.

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