it’s a gold rush out there, but with very little gold. yes, granted we do live in a time where truths matter little and brand integrity has taken a back seat. where the same plastic faces appear to endorse horribly unwanted mass brands as well as the top luxury brands, where brand character and brand distinction has become a great fog. but as long as consumers are responding why should we care? well, as everything does, they will change too, what we should care about is… read more
just spotted, brandon thomas lee (motley crue rocker tommy lee and pamela anderson’s son) wearing our latest wardements and ceft and company collaboration beanie. the limited edition v-3d beanie was released during the wardements + v magazine + inez & vinoodh pop up event for new york fashion week.
focusing primarily on the whimsical side of the brand, this season certainly kept the “fun” alive. here is a peek into the process of bringing “the art of fun” to life. influenced by the tropical patterns incorporated into the SS collection, the context was set for the characters to develop. a beach side bungalow, covered with martinique wallpaper… a lush green garden, with room to lounge… all beautifully built within four-white-walls!
we’re super excited to see the scandinavian brand kastel shoes rolling out their new logo identity created by ceft and company on shoes and in store. stay tuned for more work by the very functional and water resistant shoe company.
ceft and company is super psyched to share a sneak-peak of our latest venture for famed hair stylist and co-founder of bumble and bumble ward stegerhoek. the fashion lookbook infuses his popular humor into each piece of the wardements ss18 collection. stay tuned for the full portfolio release.