inspirations: NASA graphics standards manual from 1975

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we love the amazingly immaculate reproduction of the NASA graphics standards manual by richard danne and bruce blackburn, reprinted through crowdfunding via kickstarter. this was the brain child of by jesse reed and hamish smyth who took the task and secure enough interest to produce this iconic design piece. thank you guys for our copy and congrats on this beautiful work. the book features color reproductions of the original NASA 35mm slide presentation, and scans of the ‘managers guide’, a follow up booklet, distributed by NASA. a wonderfully historic reference for any design studio. you can source your very own copy at this link here.


the good: little big things

supreme metro cards caused lines at the machines and sold out in less time than you can say “empire states”, but then again, supreme can sell a brick if they put their name on it…  actually they already sold those bricks for $30. but this one takes the cake; smart, appropriate, and dead-on DNA marketing for a brand that claims to, not only, own the streets of NYC but also the underground. this was a perfect collaboration between MTA and supreme new york, where both sides are destined to gain grounds. the NY tourism board and MTA can surely feel a bit cooler today (if they only knew what supreme was), and supreme can now claim to own NYC, at least the underground. that’s equivalent to going to london and getting a fred perry graced tube ticket, you’d save that ticket! supreme may not have gained much consumer sales out of this but that was not the main point, this was surely a brilliant and inexpensive branding coup. this is one of those rare moments where we say; “we wish we had done that.” well done boys.