we love the amazingly immaculate reproduction of the NASA graphics standards manual by richard danne and bruce blackburn, reprinted through crowdfunding via kickstarter. this was the brain child of by jesse reed and hamish smyth who took the task and secure enough interest to produce this iconic design piece. thank you guys for our copy and congrats on this beautiful work. the book features color reproductions of the original NASA 35mm slide presentation, and scans of the ‘managers guide’, a follow up booklet, distributed by NASA. a wonderfully historic reference for any design studio. you can source your very own copy at this link here.
award winning design agency nyc… this year ceft and company receives its second gold international graphis award to add to the pile. ceft and company’s visual identity for the california project impressed the international judges enough to warrant not just any award but a gold graphis. thank you to the judges and our clients for allowing and recognizing good work.
supreme metro cards caused lines at the machines and sold out in less time than you can say “empire states”, but then again, supreme can sell a brick if they put their name on it… actually they already sold those bricks for $30. but this one takes the cake; smart, appropriate, and dead-on DNA marketing for a brand that claims to, not only, own the streets of NYC but also the underground. this was a perfect collaboration between MTA and supreme new york, where both sides are destined to gain grounds. the NY tourism board and MTA can surely feel a bit cooler today (if they only knew what supreme was), and supreme can now claim to own NYC, at least the underground. that’s equivalent to going to london and getting a fred perry graced tube ticket, you’d save that ticket! supreme may not have gained much consumer sales out of this but that was not the main point, this was surely a brilliant and inexpensive branding coup. this is one of those rare moments where we say; “we wish we had done that.” well done boys.
a little film clip for our latest shoot with photographer lachlan bailey and model josephine skriver shot on location in a townhouse on gramercy park, new york.
ceft and company in discussions with tom ford beauty regarding future advertising efforts for the brands lips and eyes products. very exciting, more to come…