the good: moncler genius collaboration with designer craig green

moncler’s collaboration with british designer craig green, out in stores next week, has already made a huge impact on moncler’s perception. putting it up there as a serious player amongst the design greats. the collection is artful, bold, and yes impracticable. the value of this collab is not to be measured on the actual items sold but what it has done for the brand in its totality. while limited items from collection will be sought after the real value will come from the halo effect this has brought to moncler across all its lines. well done.

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