ceft criswell # 01 of a series : facts from the future

we often discuss markets and trends in our offices and more-often-than-not we are quite right about the predictions we make. so here we are, number 1 in a series of “ceft facts from the future,” each set predicting 3 things that may be awaiting us all in the future to come:

1- in the future… and we mean the near future, space vacations and mars travel fascination will have a strong impact on fashion and styles. not unlike the 60’s, the next decade will see a spike in “retro future fantasy” in fashion and designs. this could be a great period not unlike the innovative designs of paco rabanne, andré courréges, and willy rizzo in the mid 60’s…

2- in the future… true innovation will come from crowd-funded projects and not from mega brands with mass research facilities. innovation will only come from individuals, not committees. today we have empowered those individuals to take steps without the customary backing or conviction of large investors or corporations…

3-in the future… brands can all but disappear. that is why branding will become more important than ever. today’s online stores like amazon, net-a-porter, everlane, and zappos are opening pop-ups and flagship stores in order to share “their world” with their consumers. a world that is ideally as far away as possible, from the stark ecom template pages of their websites filled with rows of  products…

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