imagine you are selling plant-based supplements, infused with cannabis, and blended for a variety of specific experiences… and your PR agency suggests you make some socks. 1906 new high promotional limited edition super-cozy socks.
well marketing isn’t all about advertising after-all… it’s about turning parking lot pillions into your packaging, it’s about putting messages on guard rails of stairwells, it’s about making key chains… but most importantly it’s about putting “fun messages” at the bottom of your give away socks. click view finished work below… well, to see the finished work! in case you are h#%h?
who needs press when you have clients like ours? these individual visionaries, rare as they may be, who’ve earned their place leading some of the world’s most iconic brands, are truly our greatest assets. they’re clearly super smart… after all they picked us… but not just that… what matters more is that they stay with us — across roles, across brands, through the highs and the inevitable lows. and through it all, they continue to have some kind words for us. these rare gems of marketing are truly our best PR. see what they had to say about us.
what’s there to do on an e-comm website? a whole lot… ceft and company was commissioned by timberland to create a visual template for the imagery of their e-comm website. that began with the review of project details and market research, followed by ideation stages. the presentations covered everything from visual context and setting, to casting re-calibration, lighting, styling, as well as the “presentation-language” of the product through the imagery. to see the process click on the view finished work.
on a studio set for mackage luxury outerwear, and the creation of their social media assets by ceft and company new york. a one day shoot capturing a range of planned scenarios resulting in various short film clips and a range of stills intended for use online, and via social channels. if you see a “view finished work” link below… then click on that to see the final results.
we spend millions of dollars, advertising products and saying very little else… toscani (who also over saw colors magazine, as well as fabrica, a communication research center established by the benetton group) wanted to say something more… something positive, and thought provoking… all while selling the products he was tasked to sell. make people like your brand and people will buy your product – that still remains true…. his work for benetton will forever be remembered.
