backstage: film and still photoshoot for timberland SS2021

covid days require covid restrictions. so when the going gets tough, we end up outside shooting on the rooftops! spring/summer 2021 never felt this windy and cold. major praise to our team and talent for withstanding the “natural elements” of a new york december.


Bulletin: ceft and company CCO on panel of judges at monaco world luxury awards for a second year

as a two time “monaco world luxury award” winner ceft and company is proud to be represented on the other side of the table, for a second round… co founder and cco of ceft and company ucef hanjani will be on the panel of distinguished judges along with; davide boscacci – publicis (italy), rob wetton – saatchi and saatchi (switzerland) and robin derrick – spring (london) at the world luxury awards in monaco. results will be announced on november 18. good luck to all and you can submit future entries at monaco world luxury awards website here.


the good: extraordinary skincare with out compromise and on any budget

“cheap & chic”. we always loved moschino (the fashion retailers) tagline which they unfortunately discarded. it said it all, with out apology, and with resilience. the ordinary skincare is an evolution of just that… nothing to hide, and no need to boast… but unfortunately for moschino that was not the market at large. everything was (and perhaps still is) gold, everything was “more”, everything was not what it appeared to be, it was (and perhaps still is) all rather fake… or is it?

there had to be a pendulum swing, and its come to us from our good old neighbors… $8 to $15 USD per sku, organic, fully disclosed ingredients, no pretense and made not in china or bangladesh, but in canada… we are very happy to welcome them, and well done guys. our only criticism is that they offer you a plastic carry bag on check out. how about a cotton hobo bag with the words “yes, i am ordinary” to spread the word, make people think and put a stake in the ground? god speed people…