Archive: April 2016

bulletin: how do you score on your instagram know how?


if you are on a mission to build your social media standing, whether you are a 16-year-old millennial, or a multinational brand, it is good to know ‘when’ is the best time to post a photo on your instagram channel in order to get maximum exposure. well, there are plenty of research available for purchase on this topic, but here is the gist of it; just remember “wednesdays at 5pm EST” (this is based on new york specs). on average… read more


the bad: or is it? the saint laurent SS17 advertising

it’s not because of what you think… saint laurent is getting a lot of heat from all fronts for their latest SS17 ads photographed by our beloved inez and vinoodh. they are not so terrible because of what they are trying to say… they are just terrible because of what they are not saying… but fashion was never the place to have a dialog (unless you speak to rei kawakubo, or martin margiela or maybe the crew at threeasfour). fashion originally made things that looked “different” or at least that was the plan at some point – even that has faded to a sea-of-sameness, draped-over the same pseudo celebrity suspects who are “famous for all the nothings they have done”. anthony vaccarello of saint laurent wasn’t trying to be demeaning to women, neither was inez and vinoodh, they made pictures that were beautifully composed but with out purpose or meaning or any thought. they say nothing about the brand or the industry, or women as a whole. they are meaningless fodder – you can reject them but no need to sensor them, because if we do that, then where do we stop? the sad part of all this, is that brands have an opportunity to stand for something beyond just selling their ‘stuff’… and every brand has to ask themselves, what do we stand for?


our work: radio dreams poster

ceft and company movie poster rotterdam international film festival

we are honored to start the year with our involvement in the creation and conception of the radio dreams film poster, which was selected for the 2016 rotterdam international film-festival and won best picture in the competition. previous winners include the likes of british director, christopher nolan, and french director, laurent achard. the graphics were inspired by the french movie poster designs of the past, and one of the most beloved of all cinematic geniuses, jacques tati. the final printed collaterals… read more

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