Archive: October 2015

the good: chanel airlines opens up for SS16 paris fashion week

chanel airlines ceft and company 2

our friend, and editor-in-chief of refinery 29, christene barberich, at todays chanel SS16 airlines stint

we do miss the hay-days of paris fashion week, like those exciting shows put up by viktor & rolf and the like. however, karl lagerfeld is no stranger to marketing, and he’s quite clever at it, repeatedly making chanel stand apart from the other shows. after all, it’s one of the few big players to not be owned by a conglomerate. chanel billionaire patrons/owners, alain and gerard wertheimer, still walk in unnoticed but the show rarely does. great set, and a very clever photo opportunity for social media indeed, one to rival all photo-ops even that of net-a-porter’s upside down room


inspirations: why brands should close their flagship stores and focus on pop-up installations


at ceft and company, along with our clients, we are constantly engaged in developing innovative ideas that break the conventions of standard marketing. be it our social media event for net-a-porter, our direct marketing efforts for white house black market, or all our press generation efforts for nike. our approach has always been to assess the end goals, and challenge the conventional means of getting there. here’s why brands… read more