what you will find here is a
glimpse of our daily life,
discussions and point of view
as related to our industry.
“let us leave beauty
to those with
no imagination”
NEW YORK, Friday, Sep 12, 2025
moncler’s visual team consistently creates great, dramatic yet simple window displays internationally. we dig this retro-future-meets-daft punk style window here in new york city. the juxtaposition of light and shadow leaves nothing more to be desired except the dress; it’s a totally illuminated steampunk dream.
the ultimate celebrity campaign is one that’s about the work and achievements that made the person a celebrity, not the facades or the physical self. for such a campaign to work, you’d have to dig deep to find the real innovators and true stars. ceft and company hand-picked and created this auto-portraiture campaign that gives the viewer a glimpse into the inner workings of geniuses such as director david lynch, editor graydon carter, astronaut buzz aldrin, architect jean nouvel, and actress anjelica huston. this is still one of our favorite campaigns to date.
we were inspired by 1950’s style etiquette books for our london olympics nike collaboration. used for the press and athletes attending the ceremonies, our book features models including yuri pleskun and hannah holman, captured by photographer max farago and creatively directed by ucef hanjani. read more
candid backstage shots of our adore campaign with model kate bogucharskaia from next. she’s walked the runway for chanel, ann demeulemeester, chloé, louis vuitton and many more; these stills taken by photographer karen collins.
recent updates from ceft and company
what goes on behind the scenes with ceft and company
our opinions on what’s good in the creative industry
bits and pieces of what keeps us up all night, every night
our opinions on what’s bad in the creative industry
off the record chats about the industry with friends we love to work with
things we like
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