what you will find here is a
glimpse of our daily life,
discussions and point of view
as related to our industry.
“let us leave beauty
to those with
no imagination”
NEW YORK, Monday, Sep 15, 2025
since 1895, berluti has been handcrafting some of the world’s finest menswear; from shoes, boots and hand-tooled bags to bespoke tailoring that fulfill the definition of true luxury. we were honored to attend the launch of their madison avenue store just before new york fashion week, and it was quite clear that the energy put behind this legendary brand was here to stay. read more
our latest adore shoot with supreme model saara sihvonen, the fresh face at the latest saint laurent show as well as the spring couture show for chanel. we loved working with her and are excited about the next stages of the production. photography by karen collins.
the ghost of charlie, revlon’s iconic historic brand, is alive and well in this beautiful fragrance advert for chloé. we love this uber-chic image by multi-talented duo inez van iamsweerde and vinoodh matadin, featuring model raquel zimmermann. sometimes what you have in front of you is not as apparent as it is to others miles away. this was a lost opportunity for charlie who abandoned their brand back in the 80’s. we hope to change that alongside them in the near future.
keep an eye out! ceft and company is excited to be working on a new “future for charlie”. stay tuned for the results of this exciting collaboration on one of the most iconic brands from revlon.
here is our latest installment for nike, in collaboration with photography duo santiago and mauricio sierra. the team’s creation was a visual platform delivering the nike women’s line. the result is an animated digital booklet where the images magically come to life, creating a unique and stimulating experience in the art of motion. the booklet features olympic medalists allyson felix, alex morgan, paola espinosa and kira dikhtyar.
recent updates from ceft and company
what goes on behind the scenes with ceft and company
our opinions on what’s good in the creative industry
bits and pieces of what keeps us up all night, every night
our opinions on what’s bad in the creative industry
off the record chats about the industry with friends we love to work with
things we like
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