what you will find here is a
glimpse of our daily life,
discussions and point of view
as related to our industry.
“let us leave beauty
to those with
no imagination”
NEW YORK, Monday, Sep 15, 2025
can brands change direction? if so how to do it and how to convince your audience that your decisions are genuine. here is an excerpts from our recent talks by our cco and co founder of ceft and company, ucef hanjani, for the “spark sessions” at anheuser busch. the talk was titled “the pitfalls of market-derived dna” and you can watch the full session via link below.
good fun last night. a great night at one of our favorite new york places with one of our favorite brands. credits go to the timberland team, karla otto and highsnobiety. what a great team up… not to mention rakim with hand-on-deck!!
“this is not a boot” is a film made by tom gould for timberland showing at metrograph new york, followed by music from dj clark kent – no superman tonight sorry. stay tuned… we’ll report back shortly.
recent updates from ceft and company
what goes on behind the scenes with ceft and company
our opinions on what’s good in the creative industry
bits and pieces of what keeps us up all night, every night
our opinions on what’s bad in the creative industry
off the record chats about the industry with friends we love to work with
things we like
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