Bulletin: How Timberland Made itself fashion-weeks biggest thing
we have no idea… “a collaboration with pharrell’s louis vuitton blew the doors down a half-week before it was even revealed, immediately doubling searches for timberland on google. five days before the shows began, the LV timbs were already the biggest thing at paris fashion week. the timbs vibe was so infectious that drake, a continent away, got in on the action… an LV co-sign would make any brand’s month, let alone year. instead, timberland used it as a springboard to stomp all over fashion week, standing 6″-tall as the first workboot in fashion.” – highsnobiety
