Archive: January 2025

backstage: mackage luxury outerwear social films

Previous Next

on a studio set for mackage luxury outerwear, and the creation of their social media assets by ceft and company new york. a one day shoot capturing a range of planned scenarios resulting in various short film clips and a range of stills intended for use online, and via social channels. if you see a “view finished work” link below… then click on that to see the final results.

View finished work

Comments

inspirations: remembering oliviero toscani and his great vision for a better world

Previous Next

we spend millions of dollars, advertising products and saying very little else… toscani (who also over saw colors magazine, as well as fabrica, a communication research center established by the benetton group) wanted to say something more… something positive, and thought provoking… all while selling the products he was tasked to sell. make people like your brand and people will buy your product – that still remains true…. his work for benetton will forever be remembered.

Comments

backstage: here’s the new bread of vans – fresh off the wall

Previous Next

our latest work for vans – coming up soonish. the california brand still has a solid following amongst its die-hard core-followers. it also is one of the few footwear brands that is still affordable and not hyped. however in the past decade it has managed to seep into tribeca moms wardobes, and from there into elementary school apparel. our goal, in this exercise, was to re imagine the brand for the new generation of streetwear savvy gen zers and the new generation of skateres we personally know in washington square park. keep an eye out…

View finished work

Comments