on a studio set for mackage luxury outerwear, and the creation of their social media assets by ceft and company new york. a one day shoot capturing a range of planned scenarios resulting in various short film clips and a range of stills intended for use online, and via social channels. if you see a “view finished work” link below… then click on that to see the final results.
our latest work for vans – coming up soonish. the california brand still has a solid following amongst its die-hard core-followers. it also is one of the few footwear brands that is still affordable and not hyped. however in the past decade it has managed to seep into tribeca moms wardobes, and from there into elementary school apparel. our goal, in this exercise, was to re imagine the brand for the new generation of streetwear savvy gen zers and the new generation of skateres we personally know in washington square park. keep an eye out…
good fun last night. a great night at one of our favorite new york places with one of our favorite brands. credits go to the timberland team, karla otto and highsnobiety. what a great team up… not to mention rakim with hand-on-deck!!
new york is where its at, its where biggie wore timbs next to every hard working construction worker who built this city. this very cool event for timberland took place in a private NYC subway station, secured by timberland, and transformed into an underground garden by a team of talented set designer installers and electricians. we were honored to play a role in this iconic statement, representing timberland consumer DNA of city-dwellers who find solace in nature.
a massive undertaking with almost 30 shoot days, for timberland’s global regions ad campaign and digital asset archives – including APAC, NORA, and EMEA. managing over 300+ looks various locations and 100s of film and 1000s of still image deliverables. needless to say we slept very little, but the energy on the set kept everyone going full speed… not that we had a choice ; )
