we have no idea… “a collaboration with pharrell’s louis vuitton blew the doors down a half-week before it was even revealed, immediately doubling searches for timberland on google. five days before the shows began, the LV timbs were already the biggest thing at paris fashion week.
the timbs vibe was so infectious that drake, a continent away, got in on the action… an LV co-sign would make any brand’s month, let alone year. instead, timberland used it as a springboard to stomp all over fashion week, standing 6″-tall as the first workboot in fashion.” – highsnobiety
can brands change direction? if so how to do it and how to convince your audience that your decisions are genuine. here is an excerpts from our recent talks by our cco and co founder of ceft and company, ucef hanjani, for the “spark sessions” at anheuser busch. the talk was titled “the pitfalls of market-derived dna” and you can watch the full session via link below.
in plants we trust… we are excited to be working with great minds at 1906 new highs. a low dose THC / CBD and exotic plant-supplements, engineered into custom experiences, and packaged in a tiny gorgeous bottle. we will be helping them create the new packaging, collateral, in-store and content creation for the most premium of products on the market. keep an eye for some mind blowing experiences to come… finished work coming soonish.
as a two time “monaco world luxury award” winner ceft and company is proud to be represented on the other side of the table, for a second round… co founder and cco of ceft and company ucef hanjani will be on the panel of distinguished judges along with; davide boscacci – publicis (italy), rob wetton – saatchi and saatchi (switzerland) and robin derrick – spring (london) at the world luxury awards in monaco. results will be announced on november 18. good luck to all and you can submit future entries at monaco world luxury awards website here.
just spotted, brandon thomas lee (motley crue rocker tommy lee and pamela anderson’s son) wearing our latest wardements and ceft and company collaboration beanie. the limited edition v-3d beanie was released during the wardements + v magazine + inez & vinoodh pop up event for new york fashion week.
