excerpts: a three minute clip from the two hour speech given by our co-founder ucef hanjani.
does luxury matter to the mass market? if so, how? as top luxury brands continue to reassert their position by raising prices and moving into what we refer to as uber luxury, the masstige brands have begun to capitalize on the vacuum this shift has brought to the market. the “no man’s land” is where you do not want to find yourself. here’s a look at ceft and company’s co-founder and executive creative director, ucef hanjani’s, commissioned seminar on the state of luxury and its influence on the masstige market. the marketing speech, which spanned across four hours with two hours of it dedicated to the speech and an hour to Q&A’s and introductions, will be available for viewing on the content section of our website in the near future. in the meantime, here is a short three minute clip from the marketing seminar with an additional link to another section of the seminar, available here.
this year’s le book collaboration with malian photographer malick sidibé, whom we love, is a sure keeper. just love the style and feel of 60’s hipsters who’d knock the socks off of any brooklynite… that said, we think the best spread is on page 678, we highly recommend you check it out xx
ceft and company is excited to announce our collaboration on yet another launch project with our friends at estée lauder. due to its confidential nature, all we can say for now is that the new project involves one of the most successful fashion and luxury brands in the industry. very exciting. view all work for beauty / fragrance.
if you are on a mission to build your social media standing, whether you are a 16-year-old millennial, or a multinational brand, it is good to know ‘when’ is the best time to post a photo on your instagram channel in order to get maximum exposure. well, there are plenty of research available for purchase on this topic, but here is the gist of it; just remember “wednesdays at 5pm EST” (this is based on new york specs). on average… read more
great idea, but unfortunately against the law… “paying influencers to promote your product (on social media, instagram, etc) without disclosure of such to the public can be considered a breach of federal trade commission guidelines.” case: lord and taylor vs federal trade commission…” in the heat of today’s social-media-frenzy, it is important to understand what laws apply, at least in the US market. this nugget was shared with us by our legal advisors during a recent project, and once again confirms that while many things appear simple, doing them… read more
