what you will find here is a
glimpse of our daily life,
discussions and point of view
as related to our industry.
“let us leave beauty
to those with
no imagination”
NEW YORK, Thursday, Apr 30, 2026
ceft and company is pleased to announce the launch of the DL fit mobile app from renowned fitness expert and trainer to the stars, daniel loigerot. loigerot is the founder of DL fit pilates and wellness studio in NYC, and has trained numerous celebrities, including naomi watts, liev schreiber, scarlett johansson, edward norton and keith richards. read more
“nike is taking its apparel to a whole new level! the athletic wear mega brand has released a high-flying collection of images for its women’s spring/summer 2013 lookbook with help from one of our favorite olympic athletes, allyson felix, along with fellow olympians–alex morgan and paola espinosa. the ladies, who nike refers to as “superhumans,”displayed their world class athleticism and style by leaping, soaring, jumping and bending in a range of the brand’s newest threads. read more
who knew? the ceft and company crew appears to find enough time for a musical collective under the pseudonym “ceft coalition”. herewegonow has featured ucef hanjani in a collection of music aficionados that include jamaican record producer clive chin and dj q-tip from a tribe called quest.
“ceft coalition is a musical collaboration led by internationalist buff, ucef hanjani. the collective includes various friends, producers and selectors who have came together in ny in the past decade for appearances at 675 hudson, sunday sessions, frying pan, cielo and capital. here we bring you an exclusive mix of vintage and new electronic tracks with reggae/funk roots. expect to be surprised at the range of genres colliding in this mix – a true hallmark of this collective…” photo by gerald forster. if interested, you can listen to the nyc playlists by visiting the site.
ucef hanjani, co-founder and executive creative director of ceft and company photographed by gerald forster for his photo series “the new yorkers”. the series features candid portraits of prominent new yorkers, including music mogul russell simmons, architect richard meier and celebrity/model agent scott lipps of one model management.
ucef hanjani brings his eclectic selection of music for a guest dj appearance under ceft coalition at fat radish’s sister bar in lower manhattan. the night was filled with music, oysters, drinks, and countless other lovely guests at this lower east side hotspot the leadbelly.
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