our work: digital brand consulting for timberland’s e-commerce website
what’s there to do on an e-comm website? a whole lot… ceft and company was commissioned by timberland to create a visual template for the imagery of their e-comm website. that began with the review of project details and market research, followed by ideation stages. the presentations covered everything from visual context and setting, to casting re-calibration, lighting, styling, as well as the “presentation-language” of the product through the imagery. to see the process click on the view finished work.
it isn’t always easy, making something so basic, into something so cool. in the case of timberlands… there was definitely a history, and sense of authenticity. there were those who came before us, and put on their timbs with pride and attitude – the brands dna shows us all the road… that is if you know where to look.
