at ceft and company we acknowledge the importance of utilizing all facets of modern day marketing. social media has opened new doors of communication in the world of branding. with a focus to expand beyond displaying brand product, we ran a month long instagram campaign for donald pliner footwear. our visual takeover enlightened the audience to the true playful and artful nature of the brand, while simultaneously giving the client the tools necessary to continue to employ successful instagram branding.
renders of joto sake cube… ceft and company has created a new on-premise packaging design concept for joto sake. the packaging design takes its inspiration from japanese manga and anime culture and is intended to introduce a younger audience to the world of sake. see the finished work by visiting the link below.
nike root-wristband product and packaging design for nike by ceft and company.
in developing your next product or packaging design project, always remember the three rules of the trade when it comes to premium and luxury products. lets start with 1- clarity and simplicity 2- materials and finishing processes, and finally 3- the user experience. some times our work is so simple that we are asked by our clients if we could “design it a bit more.” that of course we can do, but the important point is that “design should not end with the designer.” mindful design continues to production and printing of the final container; how it feels to the touch of the consumer, how it is interacted with and how it opens, and finally how the product sits and displays within it. our ultimate goal is the total end-user experience, and not the two dimensional designs presented on a page.
we are honored to start the year with our involvement in the creation and conception of the radio dreams film poster, which was selected for the 2016 rotterdam international film-festival and won best picture in the competition. previous winners include the likes of british director, christopher nolan, and french director, laurent achard. the graphics were inspired by the french movie poster designs of the past, and one of the most beloved of all cinematic geniuses, jacques tati. the final printed collaterals… read more
in collaboration with nike, ceft and company helped create the platform, visuals and the design for a series of images featuring heptathlete morgan lake along with highlights from nike’s fall collection featuring model oda nordengen. styled by zara zachrisson and photographed by paul jung in new york.
