what you will find here is a
glimpse of our daily life,
discussions and point of view
as related to our industry.
“let us leave beauty
to those with
no imagination”
NEW YORK, Sunday, Oct 12, 2025
since 1895, berluti has been handcrafting some of the world’s finest menswear; from shoes, boots and hand-tooled bags to bespoke tailoring that fulfill the definition of true luxury. we were honored to attend the launch of their madison avenue store just before new york fashion week, and it was quite clear that the energy put behind this legendary brand was here to stay. read more
moncler’s visual team consistently creates great, dramatic yet simple window displays internationally. we dig this retro-future-meets-daft punk style window here in new york city. the juxtaposition of light and shadow leaves nothing more to be desired except the dress; it’s a totally illuminated steampunk dream.
fashion campaigns change each season, and seldom do they carry the brand’s personality. tom ford, prada, ralph lauren, calvin klein and a handful of others can be credited for their focused point-of-view, but the rest sway in the wind like dried reeds. this campaign for versace came roaring out of the mags like a ray of light. never had versace presented itself in such a different and appropriate manner than these series of photographs by steven meisel. read more
recent updates from ceft and company
what goes on behind the scenes with ceft and company
our opinions on what’s good in the creative industry
bits and pieces of what keeps us up all night, every night
our opinions on what’s bad in the creative industry
off the record chats about the industry with friends we love to work with
things we like
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