inspirations: remembering oliviero toscani and his great vision for a better world
we spend millions of dollars, advertising products and saying very little else… toscani (who also over saw colors magazine, as well as fabrica, a communication research center established by the benetton group) wanted to say something more… something positive, and thought provoking… all while selling the products he was tasked to sell. make people like your brand and people will buy your product – that still remains true…. his work for benetton will forever be remembered.
