a sneak peak into the inner workings of our latest advertising campaign; “the art of fun” for donald pliner by ceft and company new york. the playful persona of the brand led to the creation of this art inspired campaign, drawing references from the surrealist art of rene magritte. a campaign consisting of a total of 20 unique images captured over several days at milk studios new york. keep an eye out for the finished work to be posted on our main website.
we are proud to have been involved in such a marvelous production… here is just a short list of the many awards received by the amazing team behind radio dreams’ feature film. it was our pleasure to work on the poster and identity elements with such a talented group. we congratulate them on their efforts. to see the finished work please click on the link below.
nike root-wristband product and packaging design for nike by ceft and company.
in developing your next product or packaging design project, always remember the three rules of the trade when it comes to premium and luxury products. lets start with 1- clarity and simplicity 2- materials and finishing processes, and finally 3- the user experience. some times our work is so simple that we are asked by our clients if we could “design it a bit more.” that of course we can do, but the important point is that “design should not end with the designer.” mindful design continues to production and printing of the final container; how it feels to the touch of the consumer, how it is interacted with and how it opens, and finally how the product sits and displays within it. our ultimate goal is the total end-user experience, and not the two dimensional designs presented on a page.
excerpts: a three minute clip from the two hour speech given by our co-founder ucef hanjani.
does luxury matter to the mass market? if so, how? as top luxury brands continue to reassert their position by raising prices and moving into what we refer to as uber luxury, the masstige brands have begun to capitalize on the vacuum this shift has brought to the market. the “no man’s land” is where you do not want to find yourself. here’s a look at ceft and company’s co-founder and executive creative director, ucef hanjani’s, commissioned seminar on the state of luxury and its influence on the masstige market. the marketing speech, which spanned across four hours with two hours of it dedicated to the speech and an hour to Q&A’s and introductions, will be available for viewing on the content section of our website in the near future. in the meantime, here is a short three minute clip from the marketing seminar with an additional link to another section of the seminar, available here.
this year’s le book collaboration with malian photographer malick sidibé, whom we love, is a sure keeper. just love the style and feel of 60’s hipsters who’d knock the socks off of any brooklynite… that said, we think the best spread is on page 678, we highly recommend you check it out xx
