what you will find here is a
glimpse of our daily life,
discussions and point of view
as related to our industry.
“let us leave beauty
to those with
no imagination”
NEW YORK, Saturday, May 2, 2026
on location for adore with model anais pouliot and photographer karen collins.
backstage visuals from the creation of the salvatore ferragamo global campaign photographed by glen luchford and art directed by ceft and company’s creative director ucef hanjani. model eugenia volodina was chosen to represent the line, by ferragamo’s fashion director natalie gervais. the ad campaign was photographed at the château-de-voisins outside of paris with the help of set designer jean-hugues de chatillon and stylist tabitha simmons and featured one of the very first silver maserati-quattroporte.
the stirrup collection. an impressive 110 page custom die cut presentation folio, showcasing the extraordinary and elegant swiss made mechanical timepieces by ralph lauren. ceft and company is honored to be one of the very few agencies outside of ralph lauren’s internal team to work with the company. the collaborative project encompasses a new venture for ralph lauren into the uber-luxury category on par with vacheron and constantin, patek philippe and the like.
backstage once again with model coco rocha as she challenges her alter ego to a dance-off! certain to be one of the year’s most memorable commercials, we’re at it again for white house black market’s fall 2012 campaign.
on set with model josephine skriver for adore photographed by karen collins.
recent updates from ceft and company
what goes on behind the scenes with ceft and company
our opinions on what’s good in the creative industry
bits and pieces of what keeps us up all night, every night
our opinions on what’s bad in the creative industry
off the record chats about the industry with friends we love to work with
things we like
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