what you will find here is a
glimpse of our daily life,
discussions and point of view
as related to our industry.
“let us leave beauty
to those with
no imagination”
NEW YORK, Sunday, Mar 22, 2026
“this is not a boot” is a film made by tom gould for timberland showing at metrograph new york, followed by music from dj clark kent – no superman tonight sorry. stay tuned… we’ll report back shortly.
new york is where its at, its where biggie wore timbs next to every hard working construction worker who built this city. this very cool event for timberland took place in a private NYC subway station, secured by timberland, and transformed into an underground garden by a team of talented set designer installers and electricians. we were honored to play a role in this iconic statement, representing timberland consumer DNA of city-dwellers who find solace in nature.
in plants we trust… we are excited to be working with great minds at 1906 new highs. a low dose THC / CBD and exotic plant-supplements, engineered into custom experiences, and packaged in a tiny gorgeous bottle. we will be helping them create the new packaging, collateral, in-store and content creation for the most premium of products on the market. keep an eye for some mind blowing experiences to come… finished work coming soonish.
a massive undertaking with almost 30 shoot days, for timberland’s global regions ad campaign and digital asset archives – including APAC, NORA, and EMEA. managing over 300+ looks various locations and 100s of film and 1000s of still image deliverables. needless to say we slept very little, but the energy on the set kept everyone going full speed… not that we had a choice ; )
as a two time “monaco world luxury award” winner ceft and company is proud to be represented on the other side of the table, for a second round… co founder and cco of ceft and company ucef hanjani will be on the panel of distinguished judges along with; davide boscacci – publicis (italy), rob wetton – saatchi and saatchi (switzerland) and robin derrick – spring (london) at the world luxury awards in monaco. results will be announced on november 18. good luck to all and you can submit future entries at monaco world luxury awards website here.
recent updates from ceft and company
what goes on behind the scenes with ceft and company
our opinions on what’s good in the creative industry
bits and pieces of what keeps us up all night, every night
our opinions on what’s bad in the creative industry
off the record chats about the industry with friends we love to work with
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