good fun last night. a great night at one of our favorite new york places with one of our favorite brands. credits go to the timberland team, karla otto and highsnobiety. what a great team up… not to mention rakim with hand-on-deck!!
“this is not a boot” is a film made by tom gould for timberland showing at metrograph new york, followed by music from dj clark kent – no superman tonight sorry. stay tuned… we’ll report back shortly.
new york is where its at, its where biggie wore timbs next to every hard working construction worker who built this city. this very cool event for timberland took place in a private NYC subway station, secured by timberland, and transformed into an underground garden by a team of talented set designer installers and electricians. we were honored to play a role in this iconic statement, representing timberland consumer DNA of city-dwellers who find solace in nature.
in plants we trust… we are excited to be working with great minds at 1906 new highs. a low dose THC / CBD and exotic plant-supplements, engineered into custom experiences, and packaged in a tiny gorgeous bottle. we will be helping them create the new packaging, collateral, in-store and content creation for the most premium of products on the market. keep an eye for some mind blowing experiences to come… finished work coming soonish.
a massive undertaking with almost 30 shoot days, for timberland’s global regions ad campaign and digital asset archives – including APAC, NORA, and EMEA. managing over 300+ looks various locations and 100s of film and 1000s of still image deliverables. needless to say we slept very little, but the energy on the set kept everyone going full speed… not that we had a choice ; )
