what you will find here is a
glimpse of our daily life,
discussions and point of view
as related to our industry.
“let us leave beauty
to those with
no imagination”
NEW YORK, Wednesday, May 6, 2026
“in our spot we wanted coco rocha to bring a sense of vibrance and freshness to her otherwise static, robotic work environment, and she did that in folds…” – ucef hanjani, creative director ceft and company.
for the launch of pepsi-co’s “g-series pro” ceft and company created and influencer event for a hand selected 75 guests–from the press elite, blogger-sphere and the world of professional sports. ceft and company turned georgio deluca’s (of dean & deluca) penthouse apartment into a pro-athlete’s dream pad, showcasing how for a pro, sports and life are inseparable. read more
describe your style in five words: erik satie meets sergio leone
what are you currently wearing? white jeans by marc jacobs, my old white cotton button down shirt by helmut lang, no socks, my white generic man naval shoes
white leather and bamboo whip from kiki de montparnasse
fashion tips? avoid the system read more
technology advertising that isn’t just about technology. jawbone the manufacturer of wearable devices teams up with new york creative agency, ceft and company to create their “earwear” advertising campaign. designed by yves behar, the aliph jawbone bluetooth headsets were portrayed as more of an accessory, or even jewelry, rather than a technology device.
ceft and company engages with the online luxury retail destination moda operandi to produce their brand identity, packaging and intial launch site. moda operandi allows clients to pre-order looks from top labels such as missoni, ungaro, preen, marc jacobs, narciso rodriguez, and the like, before they become available in stores.
recent updates from ceft and company
what goes on behind the scenes with ceft and company
our opinions on what’s good in the creative industry
bits and pieces of what keeps us up all night, every night
our opinions on what’s bad in the creative industry
off the record chats about the industry with friends we love to work with
things we like
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