what you will find here is a
glimpse of our daily life,
discussions and point of view
as related to our industry.
“let us leave beauty
to those with
no imagination”
NEW YORK, Wednesday, May 6, 2026
our nike dance backstage shots with model candice swanepoel before her victoria’s secret days.
ceft and company new york is selected by nike for the launch of their collaboration with italian uber luxury cashmere manufacturer loro piana and nikes capsule collection. the family owned merchants of wool and cashmere are known throughout the world for their incredible quality. the limited-edition line of nike cashmere sportswear was distributed through 10 corso como in milan, colette in paris, and barneys in new york.
stills from behind the scene of the print and tv shoot for celebrity hair stylist, stephen knoll, and his line of hair products by kosé of japan. british director steven mead and fashion photographer josh jordan were selected to create the campaign. you can see the television commercial and the print ads on our official website.
recent updates from ceft and company
what goes on behind the scenes with ceft and company
our opinions on what’s good in the creative industry
bits and pieces of what keeps us up all night, every night
our opinions on what’s bad in the creative industry
off the record chats about the industry with friends we love to work with
things we like
please visit our official company website
