BACKSTAGE: AT THE NIKE ROCKSTAR EVENT

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during the creation of the nike dance event, featuring choreographer jamie king (who has been working with madonna since 1996), ceft and company used the set they had designed at the DIA art center in new york to stage an editorial shoot for doing bird magazine. the story featured model inguna butane, a dancer herself, wearing nike’s new dance gear mixed with vintage designer dresses. this was an unexpected and smart way to introduce nike’s new line of dance wear to opinion leaders across the world.

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OUR WORK: NIKE + LORO PIANA CASHMERE

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ceft and company new york is selected by nike for the launch of their collaboration with italian uber luxury cashmere manufacturer loro piana and nikes capsule collection. the family owned merchants of wool and cashmere are known throughout the world for their incredible quality. the limited-edition line of nike cashmere sportswear was distributed through 10 corso como in milan, colette in paris, and barneys in new york.

 

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backstage: from the stephen knoll shoot

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stills from behind the scene of the print and tv shoot for celebrity hair stylist, stephen knoll, and his line of hair products by kosé of japan. british director steven mead and fashion photographer josh jordan were selected to create the campaign. you can see the television commercial and the print ads on our official website.

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