bulletin: excerpt from our talks on brand evolution and dna

can brands change direction? if so how to do it and how to convince your audience that your decisions are genuine. here is an excerpts from our recent talks by our cco and co founder of ceft and company, ucef hanjani, for the “spark sessions” at anheuser busch. the talk was titled “the pitfalls of market-derived dna” and you can watch the full session via link below.