what you will find here is a
glimpse of our daily life,
discussions and point of view
as related to our industry.
“let us leave beauty
to those with
no imagination”
NEW YORK, Monday, Sep 15, 2025
behind the scenes with photographers sofia sanchez and mauro mongiello and beautiful model tanya dziahileva for japanese fashion brand adore.
nike engages art photographer ryan mcginley for his first commercial endeavor for an event during new york fashion week. ceft and company collaborated with nike on the creation of the visual elements, including the posters, the invite, collaterals given away at the event, and the website. this was a chapter that started photographer ryan mcginley’s future commercial work for w magazine, mercedes, levis and many more. never of course “as good as the first time”… if we may say so.
this series was the first set of nike sponsored shoots with photographer terry richardson. the effort was targeted specifically towards opinion leaders and the fashion elite; those who appreciate innovative designs that first and foremost are functional, but also happen to be current and chic. the focus was to create visuals that were appropriate for the market, yet filled with the energy that embodies the nike brand.
where are the stars born? well, we are not sure but from time to time they appear and flash inside a photo booth. check out what founder of supreme models had to say about them and hear his take on detecting the most emerging talents. ceft and company put together the brightest faces of the moment in a 2 page designed editorial intended for v magazine. they seem to just keep falling from our skies.
ceft and company began its collaboration with white house black market in january 2012, and became the agency of record within months. we are thrilled with the news of the brand’s growth and the article in women’s wear daily. while many aspects contribute to such developments, we’d like to congratulate our client for their vision and support in allowing ceft and company to contribute to this success through the recent iconic communications campaign featuring coco rocha in a series of television commercials.
recent updates from ceft and company
what goes on behind the scenes with ceft and company
our opinions on what’s good in the creative industry
bits and pieces of what keeps us up all night, every night
our opinions on what’s bad in the creative industry
off the record chats about the industry with friends we love to work with
things we like
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