BULLETIN: NIKE EVENT WITH AMERICAN PHOTOGRAPHER RYAN MCGINLEY
nike engages art photographer ryan mcginley for his first commercial endeavor for an event during new york fashion week. ceft and company collaborated with nike on the creation of the visual elements, including the posters, the invite, collaterals given away at the event, and the website. this was a chapter that started photographer ryan mcginley’s future commercial work for w magazine, mercedes, levis and many more. never of course “as good as the first time”… if we may say so.